Do our body parts come at a price? Well, let's negotiate. Negotiation and bargaining is an art form. Every art form has its distinct mediums and tools. Alternatively, can these tools be our body parts? This article highlights a bargaining form existing in the fruit market of Delhi, India, where a distinct non-verbal style of negotiating the price, commonly known as the Azadpuri style, takes shape.
From Jil Sander x Uniqlo to Dior x Nike, from Tiffany x Supreme to Versace x H&M, collaborations between high and low fashion are crucial to contemporary relationships between brands and the public. On the high end, they offer an opportunity to democratise a brand’s image, de-stigmatising themselves from being exclusive. On the low end, they are a great marketing opportunity. Now part of the mainstream way of fuelling the business, the way these collaborations come together is often telling of the controversies of our society..
The "greenest" material is the material that was not used, and the cheapest Black Friday deal out there was the deal that was not bought. It's surprisingly hard not to do or buy something as humans who happen to live in a materialistic and growth-oriented society. Since self-development seems to strongly relate to the things we own or participate in, we constantly fall into the trap of the marketing machine. Where, in the end, we become a salesman to ourselves; "This would actually help me improve my health", or "the new version does have features that I miss in the current version". The result? We buy.
The independent periodical of the Faculty of Architecture and the Built Environment at the Delft University of Technology
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