“I’m a cheap queen, I can be what you like” – King Princess (“Cheap Queen,” 2019). “Cheap queen” is a term that refers to a “queen” in drag who is resourceful, who can make something out of not very much.
From Jil Sander x Uniqlo to Dior x Nike, from Tiffany x Supreme to Versace x H&M, collaborations between high and low fashion are crucial to contemporary relationships between brands and the public. On the high end, they offer an opportunity to democratise a brand’s image, de-stigmatising themselves from being exclusive. On the low end, they are a great marketing opportunity. Now part of the mainstream way of fuelling the business, the way these collaborations come together is often telling of the controversies of our society..