Recently built in London, the MVRDV designed Marble Arch Hill is just the latest case of ‘pavilion for the pavilion’s sake’. But while the premise of an artificial hill might be worth a laugh, the project also raises questions on whether it still makes sense to build temporary structures as vehicles for social (and commercial) aggregation.

Deep down we are all pubescent little children. Or in any case, I probably am. I pretend that when I look at a building I check for the right proportions, materials and concept. But somewhere in this very serious process of evaluating a piece of architecture my brain makes one final check: does this building resemble genitals in any way? Often it does. Am I just a degenerate or have stumbled on a common motif in architecture?

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