Fyre Festival was a failed event in 2017 that was created as a marketing tactic to boost traction of the talent booking platform ‘Fyre’, owned by Billy McFarland, a social entrepreneur from New Jersey. What happened is a tale of deception, false identity and manipulation that I haven’t seen since I studied Shakespeare.
Along with my architectural studies, the last couple of years I have also become a young entrepreneur running my own small business. It was my architectural background that allowed me to think beyond the design phase. Producing and bringing to the market a sustainable and socially oriented product that comes out of a local small-scale production is the whole mindset on which TOK- concept is established upon.
We had left. Left the crowd behind. Left the people, chasing cars and vendors that offered their services and goods at every traffic light in the city. Noises, scents and rhythms of colours that adorned the spaces. All the things that incented our senses with joy and indulgence. We took off slowly, elevating ourselves and leaving the habituated world behind.